We have a strategic plan. It’s called doing things.
Know thy user, and you are not thy user.
The best ideas come as jokes. Make your thinking as funny as possible.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Good design is all about making other designers feel like idiots because that idea wasn't theirs.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Design should never say, “Look at me.” It should always say, “Look at this.”
The big problem is most contemporary design practiced today is not really graphic design, but graphic decoration.
Design is an opportunity to continue telling the story, not just to sum everything up.